It was the second-largest lottery jackpot in Canadian history, behind a $63.4 million Lotto 649 drawing in 2013. The $55 million prize was won by a group of 20 employees of a Rona store in Quebec. The Jdrawing was the first held under new rules allowing the main jackpot to exceed $50 million. Three consecutive weeks of rollovers fuelled the large payout, which marked the largest Lotto Max drawing under the previous caps. The Jdrawing had a total prize pool of $100 million, with a $50 million jackpot and 50 potential Maxmillions prizes.

Retailers receive from the lottery a percentage for tickets sold by their store (the money is not taken from the prizes.) Retailer agreements vary by jurisdiction. Lotto Max is administered by the Interprovincial Lottery Corporation, which works with the five regional lottery corporations owned by the 10 provinces and 3 territories. lotteries), and the perception of consumers that the MaxMillions system increased the probability that they could win a major prize. A representative of OLG attributed Lotto Max's popularity to the size of its total prize pools (which approach the larger jackpots seen in U.S.

The launch of Lotto Max was successful, attracting higher revenue in its first 10 months of operation than Super 7 did in its best year of sales. Once a jackpot is won, unclaimed MaxMillions prizes are placed into the main jackpot for the next drawing (or the jackpot is reset to $10 million if no MaxMillions prizes remain.) As with all Canadian lottery jackpot games, winners receive their prizes in a tax-free lump sum. MaxMillions prizes are carried over until they are won, and additional MaxMillions prizes are added for each week a main jackpot of at least $50 million is not won. Once the jackpot prize reaches at least $50 million, ' MaxMillions' draws are conducted for prizes of $1 million each. The jackpot was previously capped at $50 million beginning with the Jdrawing, the maximum jackpot is now $60 million. The main drawing features a jackpot prize starting at CDN$10 million.

A single board costs $5, and each purchased board also includes two additional quick picks. Lotto Max is played similarly to its predecessor, with players selecting seven numbers from a field of 49. Introduced on September 19, 2009, with its first draw occurring on September 25, 2009, the game replaced Lotto Super 7, and holds drawings on Friday nights. LOTTO MAX is a Canadian lottery game coordinated by the Interprovincial Lottery Corporation, a group representing the five regional lotteries that operate in the country.

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